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BRAND TOOLKIT

eDM and SMS style guide

These guidelines outline the brand, style and tone considerations for electronic direct mail (eDM) and SMS (text messages) sent by CDU.

CDU only authorises eDM/SMS through approved communication teams and systems.

These guidelines apply to external communications, and may include newsletters, event invitations, and promotions. These guidelines to do not apply to internal communications or emails sent en-masse to CDU staff members.

eDM and SMS style guide

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